Unlike any short-term marketing campaigns, an in-film tie-up lasts for eternity. Your brand will enjoy recall value, every time the movie is viewed through any medium (Television/Digital/ DVD) post release. Global Reach Bollywood movies are released in multiple countries, your brand would thus inevitably be exposed to a global audience.

Bollywood movies are released in multiple countries, your brand would thus inevitably be exposed to a global audience.

n addition to passive branding through logo visibility, the benefits and differential features of your product/service will be highlighted through its active use and integration.

We help in conceptualizing, designing & executing the overall co-branded campaign. Right from scripting to production of content with celebrities, to packaging it with animation & voice-overs, we provide an end-to-end solution to our brand partners.

We help them engage with their customers/ business affiliates through promotional videos & contests, meet & greet photo-opportunities with the stars and special screenings. As a part of such tie-ups, we also assist brands for various activations like

– Media Planning & Buying
– Launching/creating special edition collections or packaging
– Holding media events in association with the movie

Access to some of the most popular athletes & sportstars, at a fraction of the price they would otherwise quote for their personal brand endorsements

We have been working closely with all the 10 IPL Teams since 2016, and hence our relations with them help us get better deals for our brand partners, as well as ease of servicing the partnership between the brand and the franchise. – A tournament that spans across almost 2 months, we service the entire deal for our brand partners, from conceptualizing & executing in-stadia activations, to facilitating logistics of merchandise & ticket deliveries, to providing stadium concourse branding solutions, to organising TVC/ Photo Shoots and meet & greet events; we provide a one-stop-solution to our clients.

We take a strategic approach to every endorsement opportunity. Our team conducts thorough research to understand your brand identity, campaign goals, and target market. We then carefully match you with celebrities whose personal brand and audience align with your objectives, ensuring an authentic and seamless partnership.

Our experienced team of professionals will guide you through the entire endorsement process. From contract negotiation and budget management to campaign planning and execution, we handle all aspects of the partnership, allowing you to focus on your core business while maximizing the impact of your celebrity endorsement.

We prioritize the privacy and confidentiality of our clients and celebrity partners. Rest assured that all interactions and negotiations are conducted with the utmost professionalism and discretion.

Celebrities often have established credibility and trust with their fans. When a trusted celebrity endorses a brand, it can transfer some of that credibility to the brand itself. Consumers are more likely to trust and try a product or service that is recommended by a well-known and respected personality.

Celebrities have the power to influence consumer behavior and purchasing decisions. By leveraging the influence of a celebrity, brands can effectively tap into their fan base and leverage their persuasive abilities to drive consumer interest and engagement.

In a crowded marketplace, celebrity endorsements can help a brand stand out from the competition. Associating with a popular celebrity can create a unique selling point and differentiate a brand from similar products or services. This differentiation can attract attention and create a memorable brand image.

Celebrities often evoke strong emotions and personal connections with their fans. When a celebrity endorses a brand, it can foster an emotional connection between the fans and the brand. This emotional bond can lead to increased brand loyalty and long-term customer relationships.

Celebrities have diverse fan bases that span across different demographics and regions. By partnering with a celebrity, a brand can reach a broader target audience that it may not have been able to access through traditional marketing efforts alone. This expanded reach can lead to increased brand exposure and potential customer acquisition.

Celebrity endorsements can have a direct impact on sales and revenue. The association with a well-known personality can influence consumer behavior and drive purchase decisions. When consumers see their favorite celebrity endorsing a product, they may be more inclined to try it, leading to increased sales and revenue for the brand.

Brands that can’t afford to spend crores on hiring an ambassador can associate with the same celebrity at a fraction of that value. Hence even smaller brands can now collaborate with big brands. Even cost of shooting campaigns at studios are high, but digital content could be self-shot at home or with just a basic minimal tech setup.

While doing an endorsement deal, the execution is also a big hassle. Brands usually hire creative agencies to conceptualize the TVC, then a production agency to shoot it. All this takes a substantial amount of time, effort, energy, which isn’t the case with digital collaborations.

Instead of spending all the budgets on 1 celebrity endorsing the brand, brands can now have multiple celebrity promoting them every month. For instance, a pre-school learning brand instead of having only 1 ambassador is now associating with Soha the first month, Sania Mirza the second month, Sameera Reddy the third month, and so on. Hence they can refresh their creatives more often, spread out to a bigger variety and get a larger audience base as well.

In an endorsement deal, the brand not only shoots the content, but also spends money on promoting it across various media platforms. However, when an influencer posts, they’re getting traction from that influencer’s followers also, hence the brand doesn’t need to spend the same amount of money to reach those many number of followers.

Several times a celebrity may not be the face of the company but is in news for some reason, it could be because of some controversy, or act of honour or their movie is coming, hence during those times the celebrity’s engagement is very high and brands like to capitalize on those short term spikes in their engagement. For instance, Sonu Sood became the favorite of all brands after doing noble activities of helping migrant laborers reach their home. Pratik Gandhi shot to fame because of his show, SCAM 1992 and Ali Fazal was topical during the release of his webseries, Mirzapur 2.

We understand that every project is unique, and we approach each one with a fresh perspective. Our team takes the time to listen to your vision, understand your goals, and collaborate closely with you throughout the production process. We tailor our services to meet your specific requirements and ensure that your creative vision is realized in the final product.

We believe that excellence lies in the details. From meticulously planning the production timeline to fine-tuning the editing and post-production process, we pay careful attention to every aspect of your project. Our commitment to detail ensures that your content is polished, impactful, and aligned with your desired aesthetic and message.

We value open communication and collaboration. We believe that the best productions are born out of strong partnerships between our team and our clients. We work closely with you, keeping you involved and informed at every stage of the production. Your input and feedback are integral to the success of the project, and we strive to create a seamless and enjoyable production experience.